What is a Communication Strategy and Why Do I Need One?

“However beautiful the strategy, you should occasionally look at the results”.

~Sir winston churchill

What is a Communication Strategy and Why Do I Need One?

with Mike Chann

Are you struggling to reach your audiences? Don’t know where to begin when trying to market your shows?

Today’s media landscape requires deliberate messaging to reach fragmented audiences across multiple platforms in order to accomplish the goals of your organization.

Join Mike Chann as he walks you through developing your own communication strategy to identify key stakeholders and purposeful ways to reach them. 

This workshop is part of our “Happy Hour Tune Ups” series.


Tuesday, April 27, 8pm et/5pm pt

Approximately 45 min.

$17 USD
register below*
All sessions will take place via Zoom.

About Your Instructor

Mike Chann knows how to communicate. He has served in the Army Reserve for the last 20+ years in Public Affairs and Strategic Communications where he will retire in October. He deployed to Bosnia in 2000 where he brought radio shows across the country to teach people about mine awareness and weapon collection efforts. He deployed to Iraq in 2003/2004 and again in 2009/2010. In 2003 his team led the international coverage of the capture of Saddam Hussein. He has an Upper Midwest Regional Emmy as producer for coverage of the Minnesota National Guard’s deployment to the southern part of Iraq in 2009 and was awarded the Bronze Star Medal in 2010.

After working in the Chicago, Louisville, and Atlanta areas he has spent the last 5 years at the United States Army Reserve Command headquarters developing and implementing nationwide training for communication specialists.

Mike Chann is a twice graduate of the University of Connecticut’s Puppet Arts program (’97 BFA, ’98 MA).  He attended the Defense Information School’s Broadcast Journalism program and Public Affairs Officer course.

Not quite what you’re looking for? As we continue to book additional workshops, I’d love to know what you’re curious about. What would you like to learn? The sky’s the limit! Drop me a line!

“If you want to conquer the anxiety of life, live in the moment, live in the breath.”

~Amit Ray, Om Chanting and Meditation
Academy Affiliates*

*Affiliate companies share a commission with Little Shadow Productions for every purchase made in their store through our site. Please know that we only choose affiliates that we can get behind ourselves. Thank you for helping us sustain our business while having fun shopping these great companies.

%d bloggers like this: